Status Updates: Why and where to use them

Status Updates

For the past few weeks, I’ve been gearing up to get married and go on an around-the-world honeymoon. I’ve got my packing list, a round of antibiotics (thanks, doc!), and my passport all ready to go.

But before I left for the next eight weeks, I needed to write this blog post!

Odds are, if you’re a small business owner, you’ve got a team of folks who are capable of keeping the wheels turning while you’re away. But if you’re a one-man or one-woman show, you really, really need to make sure you’ve got status updates in place before skipping town.

These days, you can’t just rely on auto-replies for your email and an “I’m out of the office” voicemail message. There are a few more places you need to post notice, including:

Your Blog

If you publish posts reliably (like you should), and then abruptly stop, your followers will wonder why you’ve suddenly gone AWOL. So publish a short post to let them know you’ll be gone, and ideally when you’ll be back.

Bonus points: Try to turn the blog post into an informative piece they can use!

Your Contact Form

Imagine how irritated you’d be if you got all excited about someone’s services and reached out to them, then hear nada from them for days (or maybe weeks) on end.

If you’ve got a contact form on your website, post a visually obvious disclaimer that will help folks understand they won’t be hearing back from you for a bit if they send you a message. Managing expectations in this way will help you avoid losing future business.

Your Social Media Accounts

Having a social media account is basically an open invitation to have a conversation. But if you’re not there to answer when someone tries to start a conversation with you, it doesn’t go over so well. So be sure to mention your absence on the platforms that generate the most chit-chat, namely Facebook and Twitter.

And that’s it! I’ll be back in June…hopefully with loads of new blog post ideas and not even a hint of a sunburn.

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